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Branding Guidelines

Branding Guidelines

The logos on this page are intended for the exclusive use of Nettleton Public Schools and its approved vendors and contracted service providers. This guide has been created to define the Nettleton brand identity and to create consistency in image use.

The logos are to be used as reflected. Color choice, logo, and typography orientation in all applications must stay within the described parameters. Any exceptions must be approved before usage and production.

Logos

Academic Logos

The academic logo is made up of the stylized "N" inside of an oval. The position of these elements should not be altered in any way. There are four color variations of the academic logo. Visibility should be taken into consideration when choosing which logo to use.

A black letter "N" on a gold oval background.

 

A black letter "N" on a black oval background.

 

A gold letter "N" on a gold oval background.

 

A white letter "N" on a white oval on a black background for visual reference.

Athletic Logos

The athletic logo is made up of the stylized "N" and spear inside of an oval. The position of these elements should not be altered in any way. There are four color variations of the athletic logo. Visibility should be taken into consideration when choosing which logo to use.

A black letter "N" on a gold oval background with a spearhead and a feather.

 

A black letter "N" on a gold oval background with a spearhead and a feather.

 

A black letter "N" on a black oval background with a spearhead and a feather.

 

A gold letter "N" on a gold oval background with a spearhead and a feather.

Colors

Nettleton branding features three main colors of Vegas Gold, Black and White. The color values listed will assist with various color applications including print, web/digital, and apparel.

A color swatch of Vegas Gold.

A color swatch of Black

A color swatch of White

Typography

The Open Sans Font Family is the primary font used in Nettleton content.

A poster with the alphabet and numbers for Open Sans

Archivo Black is the secondary font, used mostly for headers and callouts.

A poster with the alphabet and numbers for Archivo Black

Incorrect Usage

Improper use of the Nettleton logos can compromise readability and effectiveness. Please take into consideration the sample of misuses to the right. To ensure accurate and consistent reproduction of the logos, always use approved artwork. Never alter the logo by adding or removing elements or changing colors.

Incorrect Usage - Do not crop or distort logo, do not re-typeset the logo or change size or arrangement of elements

Incorrect Usage - Do not change the orientation of the logo or rotate.

Incorrect Usage - Do not recolor the logo or add elements